@article{moutat:hal-00646016, TITLE = {{Les packagings : entre passions et esth{\'e}sies}}, AUTHOR = {Moutat, Audrey}, URL = {https://unilim.hal.science/hal-00646016}, JOURNAL = {{Actes S{\'e}miotiques }}, PUBLISHER = {{Universit{\'e} de Limoges}}, VOLUME = {Analyses s{\'e}miotiques}, PAGES = {http://epublications.unilim.fr/revues/as/1967}, YEAR = {2009}, MONTH = Nov, KEYWORDS = {packaging ; publicit{\'e} ; conditionnement ; marketing ; s{\'e}miotique}, HAL_ID = {hal-00646016}, HAL_VERSION = {v1}, }