@article{duteil:hal-04069003, TITLE = {{La d{\'e}construction s{\'e}mantique comme effet publicitaire}}, AUTHOR = {Duteil, Carine and F{\`e}vre-Pernet, Christine}, URL = {https://unilim.hal.science/hal-04069003}, JOURNAL = {{Texto ! Textes et Cultures}}, PUBLISHER = {{Institut Ferdinand de Saussure}}, VOLUME = {Volume XXVII - n{\textdegree} 4 et Volume XXVIII - n{\textdegree} 1}, YEAR = {2023}, KEYWORDS = {Mots-cl{\'e}s. -s{\'e}mantique interpr{\'e}tative publicit{\'e} strat{\'e}gies persuasives champagne d{\'e}construction s{\'e}mantique aff{\'e}rences domaines performances polys{\'e}miotiques ; Mots-cl{\'e}s. -s{\'e}mantique interpr{\'e}tative ; publicit{\'e} ; strat{\'e}gies persuasives ; champagne ; d{\'e}construction s{\'e}mantique ; aff{\'e}rences ; domaines ; performances polys{\'e}miotiques}, PDF = {https://unilim.hal.science/hal-04069003/file/texto_duteil_fevre_la_deconstruction_semantique_comme_effet_publicitaire_final_vuct.pdf}, HAL_ID = {hal-04069003}, HAL_VERSION = {v1}, }